Rugby legend Sean Fitzpatrick says Laureus’ new ‘Everyone Wins’ campaign marks a “turning point” for the organisation.
For the last two decades, Laureus has been best known for its Global Sports Awards which sees elite sportsmen, women and teams recognised for their sporting feats.
However closely linked to the Awards has been the charity Laureus Sport for Good, which supports more than 200 social change programmes in over 40 countries.
AWARENESS
Everyone Wins was launched this week to drive greater awareness of that work and the former New Zealand rugby captain, who is Chair of the Laureus World Sports Academy, commented: “Everyone Wins marks a turning point for Laureus, a recognition that whilst the Awards are the public face of the organisation and a hugely beneficial platform for Laureus Sport for Good, our year-round work and impact has to be seen, shared and understood more regularly.
“I’m incredibly excited to see this dynamic campaign take Laureus Sport for Good to new audiences and look forward to seeing the response.”
Four-time Olympic champion and Laureus Academy member Michael Johnson added: “Our programmes help to ensure that Everyone Wins through sport when it is used to break down the social barriers that so many face. By recognising the invaluable contributions of this work, this campaign will help us continue to reach and support more communities.”
The new campaign will highlight the role that sport plays in tackling serious societal issues such as violence, inequality and discrimination.
Drew Barrand, Laureus Head of Commercial and Sales, said: “Laureus combines the storytelling power of our platform with the impact being delivered on the ground through the programmes.
“The Everyone Wins campaign is a statement of intent. It showcases Laureus’ purpose and our capability to drive social change on a global scale through partnership.”
POWER
It was at the inaugural Laureus World Sports Awards in 2000 that Laureus’ founding patron Nelson Mandela famously stated “sport has the power to change the world”.
Since then Laureus Sport for Good has raised more than £100million for sporting projects across the planet, helping more than six million disadvantaged young people overcome their daily struggles.
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